Wednesday, December 03, 2008

The Snuggie: Cult Fashion on a Shoestring Budget

As seen on TV! The Snuggie® is a backless monk's robe sans corded belt (think blanket with sleeves) for the low, low price of $19.95, plus shipping and handling. There’s nothing revolutionary about this product, it’s actually a rip-off of the $44.95 Slanket® , but the TV commercial is absolutely hilarious. If you haven’t seen the spot yet, enjoy….

“These are not the slankets you’re looking for…”

The flared sleeves and billowing folds modeled by the Lillywhite family makes me think (1) maybe satanists aren't all bad, (2) grandpa wasn't kidding about all those sacrifices he made to build his estate, and (3) what exactly are they roasting over that open pit of hellfire?

"Witness a family snuggled in Snuggies at a local rec soccer game" now ranks higher than "Reach true nirvana" on my bucket list.

The Snuggie comes in three colors: Soylent Green, When-the-streets-run Red, and Bealzablue. Add some to your Winter Solstice shopping list.

Postscript: I won't take full credit for coining the term "Snuggie cult" but I also didn't borrow it from someone else. It just naturally fit the image. I just love how this odd low-budget commercial has triggered a shared communal laugh at utter absurdity. Even Time magazine gave it a nod...,9171,1873112,00.html?imw=Y?iid=perma_share

Wish they would link to me. ;-)


Lulubelle B said...

Umm...couldn't you just wear your bathrobe backwards? How cold is your house, anyway?

Watch the Cult of Snuggie video. The music adds a whole 'nother level:

Anonymous said...

Frankly, if my back isn't covered, while exposed to cold, I would freeze. If I am that cold at home, I would wear a bath rob, and if that doesn't work, turn on the heater. Did you see the woman in the commercial wearing her snuggie during a sport game? Her back is exposed to the cold, because the back of her snuggie is flapping open in the wind. Why not wear a poncho. I have a wool cape which is not cumbersome; keeps my back covered and my arms warm. I wouldn't buy one of those snuggies, which I think are worthless.

snuggie said...

I love seeing videos like this of snuggie. Its not exactly like wearing a robs backwards. It's heavier and actually keeps you a bit warmer.

coffee said...

it's too bad the Snuggie has that drafty, hospital gown thing going for it... it would be better if it wrapped around all the way

Anonymous said...

Snuggie Cult said...

The legend of the Snuggie has grown even bigger. Commercials are still airing during the summer.